Business Administration

Business Management

BM10 – Principles of Economics and Business Management. The roots of the company’s competitiveness: strategic business areas and distinctive skills; Types, levers and vectors of competitive advantage; Competitive strategy and corporate operational structure: principles of configuration of the added value chain; The governance of the competitive position: alternatives and strategies development paths; Competitive management ingredients and alternatives.

BM11 – Economics and Management of Commercial Enterprises. The service and structure of the retail commercial offer; The market and the development of commercial enterprises; assortment policies; Formation and variation of consumer prices; Allocation of exhibition space; The brand policy of the distributor; The promotion of loyalty at the point of sale; The negotiation of the purchase conditions; Information system and organization of the decision-making process

BM20 – The Economic Evaluation of Business Strategies. The content of the strategic choices; Traditional models of economic evaluation of strategic decisions; Economic value paradigm; Principles of quantitative determination of value; The strategy evaluation model; The determination of expected cash flows; The determination of the discount rate.

BM21 – International Business Management. International development strategies; Culture of contexts and international relations between companies; Implementation of international development strategies; Entry into difficult markets: opportunities and conditioning factors; Outsourcing of business activities for competitive advantage; Coordination activity in intra-organizational networks.

BM22 – The Role of Management in Business Management. Definition of management and its strategic importance; top management; Management Strategy and Policies.