Marketing & Finance

DOCTORATE IN MARKETING and FINANCE

The student must complete 27 units between lower and upper level courses, plus 6 units that are assigned to the thesis defense:

(the units represent an evaluation coefficient of the breadth of the subject and the average number of hours to devote to studying the lecture notes and solving the quizzes)

LOWER LEVEL
• MK01 Principles of Marketing – 4 units
• MK02 Marketing Planning – 4 units
• FO05 Financial Mathematics – 3 units

UPPER LEVEL
• MK06 Marketing Strategies – 4 units
• FO10 Fundamentals of corporate finance – 5 units
• MK09 Selection of the optimal product line – 4 units
• FO20 Economic Policies – 4 units
• BM20 Economic Evaluation and Business Strategies – 5 units
Doctorate Dissertation – 6 units